Why 2015 is still the year of the start-up – by Emma Jones, Enterprise Nation


We’re thrilled to welcome back business expert Emma Jones, with her take on why it’s still great to consider starting your own business. Apart from being a published author, speaker and advisor, Emma founded Enterprise Nation, a business community of more than 75,000 people interested in, or actively running their own companies.

Since 2011, we’ve witnessed a rapid increase in the number of people taking their first steps in the start-up world.

So much so that the UK was named the fourth most entrepreneurial culture in the world, and the most entrepreneurial in the EU by the Global Entrepreneurship Index in November.  It’s a rapid rise that’s reflected in the number of new businesses registered in Companies House.

One in ten houses in the UK is a base for a home business and 2.9m homepreneurs are contributing £300bn to the British economy.

What’s behind this dramatic trend?  Well it’s a combination of increased opportunity due to technology, awareness, wage deflation, job dissatisfaction – or just a good old fashioned passion to turn something people love and are good at, into a business.

Now that the economy is in recovery, there has been a shift in appetite in the enterprise world towards growth and how to convert start-ups into not just stay-ups but grow-ups.

It’s important work, but it’s forgetting one very important thing: there are still dramatic numbers of people starting up every day who need the very help and encouragement that was afforded to those firms which are now experiencing growth.

That’s why small business network Enterprise Nation has taken the step to host a day-long StartUp 2015 event aimed at helping those that are starting out with fresh advice, support and inspiration.  And we were right. Almost before we announced it officially, we had more than 1,000 people signing up.

The free event will feature speeches from the UK’s top entrepreneurs, including retail expert, broadcaster and seasoned entrepreneur Mary Portas; successful chef and restaurateur Skye Gyngell, Apprentice stars Melody Hossaini, Solomon Akhtar and Felipe Alviar-Baquero and Richard Moross, founder of MOO, amongst others. It is set to take over the entire first floor and Embankment level of London’s historic Somerset House on Saturday 17 January 2015.

We know from experience that the start-ups of today are the big businesses of tomorrow. Helping them to scale-up and arming them with the tools they need to identify what action will most help them reach their growth goal is vital.

The start-up eco-system is developing rapidly and this event aims to connect budding start-ups with experienced entrepreneurs who have the practical know-how to help inspire them and ensure that their year and their business get off to the very best start.

Richard Bearman, UK Director of Small Business at HSBC, said: “We are proud to support Startup 2015 and the work it is doing to help aspiring entrepreneurs get their business ideas off the ground and running. Small businesses are the backbone of the UK economy, and HSBC is passionate about supporting their ambitions and growth plans.”

The packed schedule will operate over two floors and include highlights:

  • Keynote speeches from high profile entrepreneurs
  • Practical workshops on topics ranging from social media to sales and PR
  • Breakout marketing and branding workshops and ideas-testing
  • Funding zone outlining crowd, angel investment and banking options and Insurance zone
  • A dedicated start-up photo booth and activity for the kids

For more details go to

Amita Parikh
Editor and writer @Moonfruit

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One Response to “Why 2015 is still the year of the start-up – by Emma Jones, Enterprise Nation”

  1. John- Green Fairy

    Great post Amita, it’s refreshing to see that so many new businesses are now easily able to get started. I think lending has become a lot less stricter which makes things a little more possible but it’s brilliant how more events like the one being run by Enterprise Nation are happening- a refreshing welcome as opposed to the ‘we won’t touch you with a bargepole’ reaction that start ups once received.


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