5 steps to starting a business in 2015 – by Emma Jones, Enterprise Nation

Brain illustration

Emma Jones is Founder of Enterprise Nation, as well as an accomplished author, speaker and advisor to small businesses. She previously wrote for us here and here

If you’ve entered the New Year with a resolution to start your own business and become your own boss, take these 5 steps to firm up on the idea, make sales, have a plan, and get known!

  1. What’s the idea?

Come up with an idea for a business by asking yourself three questions; have I spotted a gap in the market, what is my passion/hobby/skill and can this be turned into a way of making a living, and is there something I’ve seen that I think I can deliver better myself? The answer to these questions will deliver an idea for your StartUp.

As the business grows, refine the idea and finesse your niche. The best businesses are niche businesses and by this, I mean, try to deliver a specific product or service to a clearly identifiable audience. That way, you keep marketing costs low, and customer loyalty high.

  1. Have a plan

At the start of your business journey, set a plan that will act as your routemap. It doesn’t have to be a long document and it’s easy to remember what to include as it spells I’M OFF:

  • I – What’s the Idea for your business
  • M – which Market are you going to serve
  • O – what Operations do you need to get off the ground
  • F – are the Finances in order. Do a simple cashflow forecast and work out if you need a small loan to start
  • F – who are the Friends to offer support along the way; the mentors, experts and professionals in your network

With this plan in hand, you’re ready for the entrepreneurial journey ahead!

  1. Make a sale

Start out by making sales to friends and family. Grow from there by selling via powerful marketplaces such as Etsy, Elance, iStock and the Enterprise Nation marketplace, or create your own home on the web with template site builders such as Moonfruit. Consider PopUps, farmers markets and any other outlet or partnership that will get you in-front of the customers you’re after.

  1. Make some noise

Embrace social media (Twitter, Facebook, Instagram, LinkedIn) to become known across the web and reach out to the journalists and bloggers who influence your customers. Grab their attention with news, Survey stats, crowdfunding campaigns, product launches or new client wins. Attach professional imagery to increase the chances of being covered online and off.

  1. Keep repeating

Go through the above steps again to build momentum. Keep developing the product, making sales and getting known. Throughout, stay on top of the books to ensure there’s more money coming in than heading out. Taking these steps will soon see you as the successful owner of your very own enterprise!

On 17th January Enterprise Nation hosts StartUp 2015; the UK’s biggest StartUp show of the New Year. The free event at Somerset House in London allows attendees to meet advisers, form a company, apply for a loan, pick up tips and be inspired by proven entrepreneurs. Registration is currently at capacity, but you can still put your name on the wait-list here



Amita Parikh
Editor and writer @Moonfruit

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