Ah, August in England. Summer holidays, get-togethers, family BBQs… Perfect, we thought, for a fun and frivolous Parties and Picnics theme. Here’s how it all went…
Fri, 13 Sep 2013
Fri, 13 Sep 2013, 14:09
Fri, 12 Jul 2013
Fri, 12 Jul 2013, 13:43
Fri, 15 Mar 2013
Fri, 15 Mar 2013, 15:01
Tue, 8 Jan 2013
Tue, 8 Jan 2013, 16:34
Wed, 8 Feb 2012
Wed, 8 Feb 2012, 15:26
What a great year it's been. ShopBuilder was launched late last year and has been a great success. It's still very much in Beta but thanks to the feedback from our very awesome community, over the next few months, you should see even more requested updates.
As I've said before, we do listen to your feedback and sometimes your suggestions can take some time to develop, test and release. As an example, loads of you asked for shop variants as the next priority feature - we heard you! We are now in final testing and this should be in our February release, next week. If you have any questions or suggestions, please contact us via Twitter or Facebook. It's this kind of feedback that enables us to make our website building too easy for you to use.
Last year, after the blog launch, we showcased some of our nicest blogs. So, we thought it would be great to show off some of our ShopBuilder sites to help inspire you all. There are so many great shops that there's almost too many to choose from. But, here are some of our favourites. If you have a shop and would like us to take a look, please comment with your URL :)
Tue, 4 Oct 2011
Tue, 4 Oct 2011, 09:31
Well well, the big day is finally coming. After many months of work the Moonfruit ShopBuilder is finally going to hit the streets on Oct 19 2011. And what better way to do it than with a launch event with our good friends PayPal and Start-up Britain, and of course you - our lovely customers!
Our new ShopBuilder tool will be seamlessly integrated into our existing Moonfruit technology so will form a natural extension to your site. We wanted to make something that would not only work in Moonfruit, but take away the pain of building multiple shops on different channels – so you can really just 'publish once, be everywhere' - on web, mobile and Facebook.
We've been working in partnership with PayPal to get the payment process running with their most up to date tools. Our integration means that you can start trading immediately with just an email address. Also using PayPal's Express Checkout your customers will get a slick payment process that is optimised for web and mobile.
We also know how important it is to support small business and keep them trading in these difficult economic times, which is why StartUp Britain have been keen to get involved and support our launch. Both PayPal and StartUp Britain will have speakers at the event offering their insight into fighting for customers in a global online marketplace.
Oooh, intriguing. So why not come to our launch event to find out what it's all about. It's a great opportunity to meet the Moonfruit team, including me, our CEO Wendy and CTO Eirik, our designers and developers, take part in a few workshops for some hints and tips, and chew the fat. It'll be held at PayPal's offices in Richmond (UK) on Oct 19th starting from 3pm with drinks to follow. Tickets are limited and free, so we'd love to see you there if you're interested in selling on web, mobile and social.
For those that are really excited to get started keep an eye out for the shop beta group which will open soon and allow you to get hold of an early release to play with and provide feedback.
So that's it for now. We hope to see you at the event and we'll let you know how it goes!
Thu, 28 Apr 2011
Thu, 28 Apr 2011, 11:25
Tomorrow Kate Middleton from Bucklebury, Berkshire will marry Prince William and become part of the royal family. As a result there are all sorts of exciting things happening in the UK during the bank holiday including street parties and events in honour of the royal wedding. Some businesses have themed their websites or got involved in their local street parties so we thought we would feature a couple of those Moonfruit sites that have been doing some of these things.
The most fascinating story that we found relating to a Moonfruit website and the up coming royal wedding was the story of Claire's Cakes which is based in Kate Middleton's local village Bucklebury. Claire has baked an amazing 1000 person wedding cake to share with the community at their street party in Bucklebury. She was featured yesterday on BBC Radio Berkshire with Maggie Philbin as well as in the Berkshire Life and is one of our valued Moonfruit Community. I'm sure you'll see her cake featured as part of the news commentary surrounding the royal wedding and the home village that Kate grew up in.
Going to the other end of the spectrum and looking more around the magic of make believe. The cutest royal wedding party that we have found is a dress up as a prince or princess day being held by Wonderland in Telford. The event itself is being held on the Bank Holiday Monday for budding princes and princesses to take part in after seeing the royal wedding!
We also launched a competition for site of the day to see who could revamp their website in the union jack colours or to celebrate the royal wedding. You'll find the details of this up on our Facebook Page. The winner will be our site of the day throughout the royal wedding long weekend!
What are you doing to celebrate the royal wedding? We'd love to know!
Mon, 27 Dec 2010
Mon, 27 Dec 2010, 12:03
Award-winning entrepreneur, speaker and author of Create A Successful Website, Paula Wynne explained to Moonfruit members last month the shortcuts to planning and researching a website.
Today Paula chats about branding a website in her monthly serialisation from her bestselling book, Create A Successful Website.
Day 2: Branding
Build Your Brand
I enjoy the innovative process of creating something from nothing and then branding it with colours, themes, fonts, styles, layouts and everything else that forms a recognisable and profitable online venture. In order to be successful your site will need to punch above its weight and look ‘the business’.
In Philip Kotler’s book, Principles of Marketing, he describes a brand as: “a name, a term, sign, symbol or design or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.”
So, how do you create a brand? Your brand will most likely be determined by your audience, either business clients (B2B) or consumer visitors (B2C).
Firstly, you need to ensure your site is not too busy with cheap clip art or graphic images, it should be easy to navigate and should look professional.
Then decide on how you can make an impression that is suitable for your market and the position you want to fill within it. Should your site look clean and smart? Or busy and full? Should it be young and modern or traditional and conventional? Do you want to portray an image of high luxury or good value? The look and feel of these options will be different and guided by your business concept as well as the target audience you aim to attract.
The best looking sites are often clean and simple with a light and airy feel and a spacious design. Avoid heavy and dark backgrounds and overuse of flashy objects. It jars and gets on most people’s nerves. Even with fast speed broadband, they also take so long to download and often people give up before they find the solution you’re offering.
Your Website Brand
When designing your brand, take into account even the little things that matter such as making sure your logo is visible on all your pages. Your logo brands the whole site with your company’s image.
Check out these important brand points:
- Most sites are branded in the header and footer area.
- If you have a slogan or catch phrase, use it with your logo because it helps to reinforce your key message. Don’t think that having this across the whole site will be over the top, it won’t. Instead, repeated exposure through this and other methods is vital to developing a successful brand.
- Be sure to keep all your design elements the same from page to page and from marketing material to marketing campaign.
- A consistent brand gives a powerful stamp of credibility to your online business.
- All of your marketing material should reflect a consistent image and message of your online business.
- What colour schemes will you use and why?
- Your colour scheme and layout should also be recognised across your site.
- Consider which particular colours will go with your brand and research them.
- Decide if you are B2B (business to business), B2C (business to consumer), or both.
- Explore your website’s personality and what ‘language’ to use.
Come up with ways to punch above your weight so you can look bigger than you are – this helps to be classed as a ‘player’ or expert in your field.
There are several different ways you should continue to filter your ‘website image’ through to your audience, all of which will maintain your brand awareness.
Take a look at CREATE A SUCCESSFUL WEBSITE, for clarification on colour schemes, links to find matching colours and colour effects, using white space and looking ‘in’ to a page. You can also find more details on how to stamp your website with oodles of personality. And – the all essential page layout golden rules!
Create a briefing document to determine how your website’s brand should be used. Large corporate companies spend a vast fortune on their brand documentation and, for obvious reasons, only give certain people the right to manage it. You can do the same on a smaller scale by drawing up a simple Word document starting with your logo at the top, company name and brand objectives. See my book CREATE A SUCCESSFUL WEBSITE, for full guidelines on what should be included in your branding brief.
You should consider using only one font or at the most only one or two similar fonts throughout your website, with different sizes for headers, sub headers and body text. Verdana size 10 – 12 is a safe bet. Only use easy fonts that all browsers can see and read. Once you have decided what they will be, stick to them rigorously and don’t deviate from them.
Today we set about planting your branding seeds to ensure style, layout and creating a recognisable and trusted brand.
To ensure your site communicates who you are, what product you feature or which service you offer, and what your brand promises, be consistent in design, logo and page content.
Best wishes for your website!
Paula Wynne - Biography
Award-winning entrepreneur, speaker and bestselling author of ‘Create A Successful Website’, Paula Wynne offers practical workshops to help you succeed online. Find out more about Paula at www.paulawynne.com
Fri, 12 Nov 2010
Fri, 12 Nov 2010, 12:00
We had some fantastic entries in our design competition to celebrate our 3 millionth site. The winner netting an impressive Apple MacBook Pro and the 5 runners up receiving a brand new Apple Nano with Multi Touch.
It certainly wasn't an easy competition to judge, as the standard was so high. We certainly have some very talented individuals using Moonfruit. Given the short time limit, we were amazed by the quality of some of the entries.
The winner in particular produced a beautifully designed, professional site. Congratulations to Matthew Burleton from East Sussex for his winning entry: http://charlotte-stephenson.com/ .
Designed by Matthew Burleton.
Matthew is a freelance graphic designer from Brighton, East Sussex (UK). Design is the only thing he's ever really been into and says "If I wasn't in design, I'd be in trouble'. He loves being able to bring ideas to life, solving problems and meeting interesting people.
Not forgetting our very close runners up:
Designed by Mark Nunez
Mark is a graphic designer from Bournemouth (UK). He started his career in banking and finance, but with a little bit of hard work and application, he managed to learn the necessary skills to finally achieve his dream of becoming a graphic designer.
Designed by Andrea Weinreich
Andrea is from New York (USA). She's a former U.S. Army soldier who worked with the U.N. peacekeeping mission in Egypt as an Arabic translator. Andrea has been concentrating on launching her writing and media solutions company 'Eloquent Pen' and and its non-profit counterpart, The Eloquent Pen Foundation.
Designed by Dominic Hall
Designed by Simon Clark
Simon is from Lancashire (UK). He started using Moonfruit 6 and a half months ago and has become a real advocate by recommending it to his friends - "I recommend moonfruit to anyone I speak with who is looking to create a website, I have friends who are pro web designers and they have commented on how clean,easy and professional the sites can look"
Designed by Ethan Fox
Ethan is from Colorado Springs (USA). He is a professional graphic designer, film producer and musician. He's currently working with his band, This is an Emergency, on their first album which will be released in February 2011.
A huge congratulations to all of our winners and a big thank you to everyone who entered!
« previous entries - page 1 of 2