With its set layout and pale blue colour scheme, you might think there isn’t a great deal you can do with the design of your Facebook page. And you’d be right. What you can do, however, is bring it to life with images that show off who you are and what you do.
Put some thought into how your profile, cover and tab images could work as a team. When designed and integrated using the same theme and colour scheme, they look far more impressive and professional. Don’t be afraid to be creative with it. With hundreds of other pages competing for your attention, you want to stand out.
Before you start:
- You’ll need a Facebook page for your business
- Have your chosen images ready
Now let’s get started:
Your profile picture should be the image that best represents you, your business or your brand. Try to avoid colours that are similar to Facebook’s default colour scheme to ensure that it doesn’t blend into the background. Try to make your profile picture eye-catching and ensure it suits the correct dimensions.
Step 1: Click ‘Add Profile Picture’ to the left of the page and when the drop-down menu appears select ‘Upload Photo…’
Step 2: Select the photo you wish to use from your computer. Remember that this will often be seen very small on the screen, so don’t try to fill it with words or an overly detailed image – keep it simple.
Step 3: To edit your picture once it appears on your Page, hover over the picture and when it appears, click ‘Edit Profile Picture’. From here you can change the picture if you wish using a photo already uploaded to Facebook or by taking a photo. You should check the alignment of the thumbnail of your Profile Picture by clicking on ‘Edit Thumbnail’.
Step 4: Ensure your picture is correctly aligned on the thumbnail by clicking and dragging the image. This is the image that will represent you across Facebook so make sure it looks top-notch.
Your Cover Photo is the large image that stretches across the top of your page and it’s the first thing that people will see when landing on your page. It should be a high-quality, interesting and eye-catching picture that indicates what your page is about. It’s also a good idea to make it an image that has a relationship with your website in terms of look and feel. It’s possible to include a little text here, maybe a strapline or to promote your other platforms. Facebook rules state that this image cannot include more than 20% text.
Cover photos are 851 pixels wide and 315 pixels tall and the image you use has to be at least 720 pixels wide.
Step 1: Click ‘Add a Cover’ then click ‘Upload Photo’.
Step 2: Select the photo you wish to use from your computer. While it’s tempting to pick a stunning high-resolution image you found online, make sure you have the rights to use it for business purposes. You can find some great Creative Commons Images on Flickr which have various rules on usage.
Step 3: Once the photo appears, if it has not been made to the exact size it will stretch across the page, but will need to be positioned vertically. To do this simply click and drag to your required position then click ‘Save Changes’.
Step 4: To change or reposition your cover at any point, hover over the current image and click ‘Change Cover’.
The tab images are those that represent the different elements of your page. The ‘Like’ count and ‘Photos’ tab cannot be customised but any others you add can be given a custom name and icon. Your image should again be related to the theme and colour scheme of your other designs and clearly represent what that tab is about. Tab images must be exactly 111 pixels wide, 74 pixels tall and no larger than 5MB.
Step 1: Click the small downward arrow to the right of your tabs. Hover over the tab you wish to edit and click the pencil button to the top-right of that tab icon.
Step 2: From the drop-down menu click ‘Edit Settings’ then click on the ‘Change’ Custom Tab Image link.
Step 3: In the new window click on the existing tab image and choose your tab image from your computer.
Step 4: Go back to your Page window, give your tab an appropriate name and click ‘Okay’.
Step 5: To adjust the order in which your tabs appear on the Page again click on the downward arrow, the pencil button, then ‘Swap position with’.
That’s pretty much all you need to do in terms of design for your page. Look out for our next tips on what and when to post on Facebook.
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