Designers, clothes sellers and sartorial commentators are all enjoying a stylish online presence using Moonfruit’s website builder. Here are some of the best fashion websites out there.
This Midlands-based street and skate-wear business sells and reviews products as well as featuring talented contributors.
Kickflip Clothing goes for simplicity, an amazing hero image and an easy-to-navigate image link system. The homepage may not always show the products but its rich media still appeals to the fashion conscious skater. Know your audience.
Ethical clothing specialist Etrala London designs high-end collections handmade in London. Its clothes have featured in The Telegraph and been worn by famous faces on BBC1 and Channel 4.
Etrala regularly refreshes its site to display the collection with a new angle. One month the top hero image is its latest collection, another a shoot video. You can add your own video, social media feeds and other third-party tools like animated banners using Moonfruit’s snippet widget.
Gangstar cats, pugs and budgies, that’s how Veronica Fever rolls. Her work has been featured in Vice Magazine and The Telegraph, with endorsements ringing from heavyweight vloggers like CutiePieMarzia and Melonlady.
As well as owning a website, Veronica Fever proudly links to her Etsy shop. The e-commerce website acts as an online department store for producers, while her main site has a more personal presence.
The Style Lane
This online fashion, beauty and fashion lifestyle magazine provides a guide to the latest trends, bars, travel spots, homeware and ‘beauty heroes’.
The Style Lane is high on fresh content and shows what you can achieve when you’ve nailed a strong design and content style guide.
I Like Fall
In 2011 a Harvard student set up I Like Fall so her uni compatriots could make some money selling their second-hand clothes.
This online shop has a strong unique selling point (products are owned, modelled and available only to Harvard students). It’s now negotiating a rollout to Boston University. Find something in your strategy that could be unique to you.
Little Lost Soul
Lucy Pass started out as a more traditional artist but decided to use her trained skills in fashion.
Little Lost Soul uses Moonfruit rollover buttons for dynamism on her homepage. Sometimes it’s the little things.
This Sydney-based make-up artist caters for weddings but is equally comfortable at events and fashion shoots.
Photos. Lots and lots of photos. Potential clients and employers can only judge your talent on what they see, so, like Veronika, make sure you’ve a bunch of images displayed neatly. A Moonfruit gallery may help with this.
Lipstick and Lollipop
Lipstick and Lollipop showcases fresh and stylish fashion online and at competitive prices.
Again, keep a consistent theme throughout. Like L&L, try to keep the font styles to two or three: one for the body text and another one or two for headlines.
That Rolling Brand
Clothes fit well and feel good – that’s the mission statement of That Rolling Brand.
Here’s a site with a clear proposition. Men who like sports and are into fashion. The hero image is a fist bump and there are even videos of both their clothes and what the audience is likely to enjoy – jumps, spins and skill.
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