Help others find your site by spending a little time choosing keywords that best describe what you do.
Keywords are the words or phrases you want people to be able to find you under when they run a search for you on the Internet.
They’re essentially the words that best describe your business and the things that people associate with your goods, services and content. The more specific the words or phrases that match what you offer, the more likely they’ll be able to drive people to your site.
The keywords you identify will be the important building blocks of your SEO (search engine optimisation) tactics and help set themes for your various pages, helping people find your site when searching these topics. So it’s worth investing a little time in researching the words that will work best for you.
Using two or three-word phrases improves your chances of ranking highly as these phrases attract fewer competing companies and sites, and can be more specific to your market.
When using Google’s Keyword Planner to identify keywords, as we’ll show you how to do in the step-by-step below, the goal is to find keywords and terms relevant to what you offer that have a high search volume and low competition.
As the effectiveness of your keyword search improves, the number of search results will drop, so it’s a balancing act between being on page 100 for a top phrase with millions of searches and being on page 1 for a less-used phrase with only a few thousand searches. We think higher up and more focused is better.
Note: Google recently replaced its Keyword Tool with Keyword Planner. The good thing about this is that it automatically shows you the average number of searches for a keyword idea on all devices (desktops, laptops, tablets, and mobiles).
Before you start:
- Have a few pages of content or products on your Moonfruit site to inspire your search
- Create a list of keywords you think your website should cover
- Create a Google Adwords account if you don’t already have one – you’ll be using their Keyword Planner tool
Now let’s get started…
Step 1. Sign into Google Adwords using your Google account (and if you don’t have one, set one up), so you’re able to save your ideas to refer back to at a later date.
Step 2. Go to ‘Tools’ in the top tool bar then ‘Keyword Planner’, which provides a free and simple way of finding the search volumes and competition for keywords.
Step 3. Click on the ‘Search for keyword and ad group ideas’ option.
Step 4. Take your initial list of keyword ideas and add them one per line in the ‘Your product or service’ box. Here you may also refine your searches, such as targeting the best phrases for particular countries and cities. Hit ‘Get ideas’.
Step 5. Go to the ‘Keyword ideas’ tab and along with your search terms you’ll be presented with a list of results. These show relevant keywords and terms (phrases that other people are searching for).
Step 6. What you’re hunting for are terms relevant to what you offer that have a high search volume and low competition – this is an area to capitalise on and a corner of the market that you can call your own. The list that you fine-tune will be invaluable when it comes to working out what your page titles should be, what you should call the sections of your website, and even what you might want to call your business! Filtering the list is a manual job that takes some time and dedication. Fear not, it’s all worth it!
Step 7. If you think the list is too broad, try adapting the results by excluding keywords that are irrelevant to your site on the ‘Customize your search’ left menu.
Step 8. Keep on adapting and mutating the keywords in the ‘Your product or service’ box as you discover more terms that might be relevant. Aim to have a phrase for your homepage, one for each main section of the site, and various other terms you can distribute across the rest of your products and pages.
Tip: While one, two and three-word phrases may have the most volume, there may be some hidden gems within phrases consisting of five or six words (commonly referred to as the ‘long-tail’). These often start with ‘how to…’ or ‘tips for…’ so investigate deeper to discover the questions your audience are asking, then create pages that answer them.
See our comprehensive SEO Guide for a case study on Joe’s London Taxis.
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