Digital

Google gives minor boost to https/SSL sites

Don't panic

So, what’s all this about then?

Google announce that if your website is HTTPS or secure/encrypted, then they will give you a “minor” boost in their rankings.

What is HTTPS and why would I use it?

HTTPS or secure/encrypted web sites are mainly used where there is sensitive, personal or financial information and transactions involved, for example on your internet banking web site or DVLA web site.

For a site to be able to use HTTPS, they need to be validated by an official authority that they are the person or company that they say they are. Some official web sites have moved to using HTTPS to assure their authenticity for people visiting the site – e.g. Gov.uk.

What does the news about Google and HTTPS mean for me?

At the moment the impact of Google’s “trial” of adding whether a site has HTTPS into the ranking algorithm is negligible, “it’s only a very lightweight signal” and most sites and traffic will not be affected.

It’s unclear how Google intends to move forward beyond this trial at the moment but we are keeping an eye on the situation.

If you do have any questions or concerns, please let us know in the comments below.

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Andy Siddons
Content Writer

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3 Responses to “Google gives minor boost to https/SSL sites”

  1. Nomis

    Potentially bad news as Moonfruit don’t offer SSL/https right?
    So does Moonfruit have any plans to provide SSL/http in the future?

    Reply
  2. Misty

    So what this tells me is when I finish my web page I AM open to the public getting info thats not secure

    Reply
    • Steven

      Hi Misty,

      That’s not the case. SSL is most important when it comes to online payments – when these are carried out through your Moonfruit site the secure payment area is provided by PayPal – ensuring that your clients (and your own) information remains private.

      Cheers, Steven

      Reply

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