So many platforms, so little time. Don’t know whether to upload to Facebook, update your website or just up-end the computer? We’ve got a few recommendations on where you should be heading to first when sharing online.
You’ve got a new product
Okay, you’ve made something new. We reckon the first thing is to update the website: create clear and beautiful images for the homepage (Literary Emporium usually nails it) and the Moonfruit shop if you have one. Perhaps other pages would work even better so take a look at our introduction to Google Analytics video to learn how to find what visitors like on your website.
Next the blog: wax lyrical about the thinking behind your design, be playful, let visitors know what influenced you. We’re not going to be gooey and bleat ‘we’re all unique snowflakes’ but your experience is different from others so let your story be known. It also means you’ve got more pages on search engines so your website (therefore new product) is more likely to be found.
If artisan items are your bag, Pinterest can be great for driving commerce. Great product photos pique browsing interest more than a shouty ‘buy this, it’s amazing’ social update.
You’ve a new service
3. Facebook and Twitter (share buttons)
Again, update the website and same with the blog. Explain some of the benefits (like at Pinnell Productions where packages are explained in a friendly tone) and what makes your method different to others. A Moonfruit blog also has Twitter and Facebook buttons, so share the post across the two platforms.
You’ve a new skill
Not everyone has one, some don’t check it at all, but a LinkedIn account can provide tons of opportunities. Update your profile with your new skill (you never know when a new job’s around the corner) then head to your website.
If relevant, add it to your home or about me page (InSpaceBetween gives some advice on making an about page stand out).
Documenting your journey from ‘student to master’ could convince those thinking of working with you or others considering following a similar path.
You’ve an opinion
2. Facebook and Twitter (share buttons)
Been irked by something? Inspired by life? Get it on the blog and share on Facebook and Twitter – standard.
But what about Google+? The jury is still out on its social benefits, but with Google+ authorship, your photo will sometimes appear on its search engine.
Plus, SEO superman Cyrus Shepherd found by adding and optimising his photo, traffic to his posts boosted by 35%.
You’re sharing a photo collection
Drag and drop the photos in a Moonfruit website gallery, or make ‘em big on single pages like Lucca Messer here. Basically, tailor the layout to whatever you want.
Facebook is the go-to place for most of us with quick and dirty mobile uploads, but look to Instagram, Flickr and Pinterest for higher resolution images.
The first two are great for social sharing with easy links to Facebook and Twitter; Flickr’s clunkiness and slow transition to mobile compatibility (especially Android) probably contributed to it falling a little out of favour. But, if you’re got hundreds of digital SLR photos and want visitors to see them in the highest quality, Flickr still gets our vote. Just.
You’ve an event
3. Meet up
Website is number one, make sure your house is in order before releasing any details. Later, create a Facebook event, then head to Meetup. The user numbers may not be as large but Meetup was made for people looking to share their interests with others locally.
You’re sharing event photos
Short on time, working off your phone, want to get something out there quickly? Be part of the zeitgeist and use Twtter, especially at a big event where others may be tweeting the same topic. At last count, Instagram has 200 million active users uploading and searching for photos so that’s second place sorted. Its owner Facebook takes the last spot, solely because of the ease of creating a mini gallery.
And don’t forget…
Search Engine Optimisation, yep it takes a bit of time and research but it’s the basis of getting your information high up in rankings. Check out our SEO guides for a head start.
Also consider a bit of video: a picture tells a thousand words, a video tells a thousand words multiplied by – however long the video is. It doesn’t have to be a Vimeo masterpiece or go viral on YouTube; Vine, Instagram Video and other quickfire video software can show your product, service or skill at different angles, or maybe an animated gif can give a brief overview of an event.
So what do you think? Right? Wrong? What do you use? Do you try any of these with a Moonfruit website? Let us know…
- ‘My business idea isn’t good enough’ – What’s stopping you? Business
- The Moonfruit Montage: How five businesses made their ideas happen People
- ‘I don’t have enough experience’ – What’s stopping you? Business
- ‘I don’t have enough finance’ – What’s stopping you? Business
- Nine nifty fashion websites by Moonfruit customers Creative
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