Above image credit: Google
In February, Google announced that it would begin boosting mobile-friendly websites in search engine rankings (read their post here). The change, which will come into effect this month, means that websites that are easier to load and peruse on smartphones will have an advantage over ones that aren’t.
Mobiles now account for one third of e-commerce purchases and Smart Insights reported that over 80% of people use their smartphones to search for things on the go – it’s not difficult to see why Google have made this change!
So, what exactly makes a website mobile-friendly and how can you ensure your Moonfruit site is ready for the change?
A mobile-friendly website is a website that displays content in a way that makes it simple to use and navigate on mobile devices. It usually has these features:
- Fast loading time – slower loading times use up more data.
- Easy to read – mobile phone screens are much smaller than the size of desktop computers.
- Easy to navigate – menus have limited space on mobile devices, so keeping yours short and sweet would be beneficial.
- Minimal scrolling – not just vertically but also horizontally.
- Avoids using Flash – Apple products and most mobile browsers do not support Flash-based content.
You can check just how mobile-friendly your current website is by running it through Google’s mobile test here.
And you can make your website mobile-friendly by following the suggestions in the Google Webmaster documentation here.
Google advises it is best to use the mobile view (also known as the optimised view in Moonfruit terms), as it appears clearer for the visitors: “The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content.” We therefore suggest that you choose the ‘Optimised view’ within the Mobile tab settings rather than the ‘Desktop view’. This displays the content in a more user-friendly way and addresses some of the issues that Google have with Desktop view sites.
I’m still not sure how to edit my mobile optimised site….
We have a tutorial video which shows you how you can edit your mobile site to improve its layout and display. Watch it here.