Whoever said Christmas was ‘the most wonderful time of the year’ was probably never trampled on a busy high street or forced to queue in a stuffy department store on their only day off. During 2013, UK shoppers spent an average of just over £10 billion online, per month. Read on for our expert tips for your Moonfruit shop to catch the attention of those customers who are eager to avoid the holiday rush.
Make sure your shop works
First things first – your shop needs to be in tip top shape. As the old adage goes, you never get a second chance to make a first impression. You can download our official shop guide here. We’ve highlighted some key Moonfruit shop tips below, along with guide references to make it easy for you to check everything over:
- Never miss a payment. Ensure your PayPal account is linked to your shop (Page 4)
- Set up stock notifications to ensure you’re never caught short (Page 7)
- Add categories to your shop to make it easier to find the items your customers want (Page 12)
- Add a SKU (stock keeping unit) code to each of your products to avoid any doubt about what items are in each order. Useful if you have a range of similar items in your store (Page 15)
- Ensure your customers get a good view of your products by using multiple images for each item (Page 18). You can activate product thumbnails using this guide
- Complete the Metadata for each product to increase the chance of it appearing in web searches
- Upload a category image on the Product List to make your Facebook shop stand out. Guide here
- When editing your products, keep the Product Picker tab open to easily switch between your items
- Set up your shipping costs using this guide.
Think about a seasonal homepage
There’s a lot of competition online. You need to stand out and make your products easily accessible. Why not create a temporary seasonal homepage for your site? If you have a shop you can add in some category links to get your customers where they want to go as quickly as possible. Top tip: Add links to particular gift sets, such as ‘for him’ and ‘for her’ if you have a clothing site – like the guys over at the ‘Christmas Jumpers Company‘.
You can read about how to add categories here.
Encourage your customers
Offer your customers a deal they can’t refuse. By using the promo codes feature, you can easily reward your customers who make big purchases. Our friends over at ‘Rhinestone Craft Supplies’ reward bulk purchases by offering customers a promo code for a 10% discount, as well as free delivery. I heard from a little bird that it would be worth visiting the site in the coming days for some special ‘Black Friday’ and ‘Cyber Monday’ deals.
You can add Promo codes to your shop by following this guide.
Link your shop to Facebook to take advantage of social marketing
Advertising can be expensive, but getting your business on to a social platform such as Facebook can give you good reach to your customers without having to spend a fortune for the privilege. Share products, join business groups and get your Gran to post links to your featured gifts – it all contributes to getting more traffic. ‘Dinky Toys’ includes a Facebook shop and uses the page to post their latest offers.
Haven’t got a Facebook shop yet? You can remedy that by reading this guide.
It’s worth repeating…
Getting your products safely delivered to your customer is never more important than it is during the festive period. Poor Mum doesn’t want to receive an ‘IOU’ in her Christmas card this year! It’s hugely important to clearly advertise last order dates to your customers to avoid any delivery disappointments. ‘Waugh Brow Farm Shop‘ clearly marks the last date for turkey orders so that customers won’t be left without their Christmas dinner centre piece!
You’ll need to find postage dates from your local regional provider, I’ve included a few examples for you below:
Don’t have a Moonfruit site yet? Get started today.