Made with Moonfruit: Strictly Swimming

people madewithmoonfruit webdesign

January’s group was Health and Fitness and we were pretty impressed with the great and varied websites you guys have created, from kick-boxing to reflexology. But the site that really stood out to us was Strictly Swimming.


Who are they?


London-based swimming coaches with a difference – all of the top level coaches have a background in sports science, are current or former competitive swimmers and apply the biomechanics of swimming to their lessons, which are available in private health clubs around the capital.


Winning Credentials


people madewithmoonfruit webdesign


The homepage immediately grabs your attention with great use of a slideshow displaying special offers and sporty images of swimmers – showcasing the different features that can be found on the site.


The colour scheme is consistent throughout – black and white fonts sit against a striking yellow background and coordinate with the images displayed, showing careful attention to detail.




Content is informative and engaging, telling readers what they need to know, with sections outlining their methods, video analysis techniques, biomechanics, venues and lesson types available.


people madewithmoonfruit webdesign


The ‘Meet Our Coaches’ page adds a personal touch, allowing potential customers to learn about the backgrounds of the coaches and their credentials.


The website is easy to navigate, the drop-down menus are ordered well and they also make use of features such as tables for the price lists.


people madewithmoonfruit webdesign


We liked the fact that Strictly Swimming also offers a newsletter feature – another great way to stay in touch with the community.


Over to Paul, the creator behind Strictly Swimming


“We were very happy to receive the award of Site of the Month from Moonfruit. We’ve been using Moonfruit since 2007 and our favourite features are the integration of HTML Snippets and the extremely user-friendly design process.


We aim to be a top-level brand as we work out of luxury health clubs. We feel our website reflects that – everyone comments that they really like it.”


Asked to sum up Moonfruit in five words, he said: “User-friendly and stable platform”.


Visit Strictly Swimming.


What do you think of Strictly Swimming’s website? Fancy having your site crowned Site of the Month? Our next group is Cakes and Bakes, so if you have a website that falls under this category, tell us on Facebook.


Want to create a free website with Moonfruit? Go to our homepage to find out how.


Vicki Shiel
Editor at Moonfruit. Likes food and smoothies.

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