Made with Moonfruit: Literary Emporium

people madewithmoonfruit webdesign

Literary Emporium, an online gift shop aimed at book lovers, sells a range of themed accessories, from jewellery and phone cases to post cards.


‘I like big books and I cannot lie…’


… Just one of the witty slogans adorning products at the Literary Emporium – the brainchild of English graduate Rio Brown, who turned her love of books into a thriving online gift business.

With its colourful design, fun product styling and well-stocked shop, we felt this Moonfruit website was a worthy winner for May’s Site of the Month gong.


Winning credentials


Inspired by an interest in all things books, Rio set about crafting a gift brand for her fellow literature fans. From Shakespeare to Oscar Wilde and Jane Austen, each item on sale celebrates a vintage writer, their esteemed novels and classic quotes.



Literary Emporium


The product photography really makes the site shine, and although Rio claims to be a total photography novice, (all her images are snapped using her iPhone) her careful compositions using relevant bookish props and natural bright lighting suggest otherwise.


We loved the overall design, particularly the pastel colour palette which complements the products, the chevron pattern used as a motif in her ‘Shop Now’ call to action, and the homepage sections advertising different ranges (which Rio changes according to upcoming events and dates, such as Father’s Day).



people madewithmoonfruit webdesign


We also like the pastel-coloured footer running along the bottom of each page with links to her social media pages, contact details and the newsletter sign-up feature. Having all this in the same place on each page is handy for customers and keeps things tidy.



people madewithmoonfruit webdesign


Shoppers are well catered for, with neatly organised and categorised products, several images for each item, and detailed descriptions, including dimensions and what the product is made from. Add to this the fact that the products are all rather lustworthy and you can see why we picked this site.


Over to Rio, chief bookworm at the Literary Emporium:



people madewithmoonfruit webdesign

How long have you been with Moonfruit?

‘I’ve been using Moonfruit for around four years now. I originally signed up to create a website for my Dad’s painting and decorating business. I discovered Moonfruit after researching how to make a professional looking website with no web design experience, and Moonfruit was the most user-friendly option.’


What was the website building process like for you?

‘Using Moonfruit to create my website has been great as it enables me to have full control over all the content on my site. I can easily manage the stock levels of products in my online shop and add new products to the site very quickly. The fact that all content is automatically optimised for SEO has been brilliant for my business as I’ve been able to reach the front page of Google for my chosen search terms, which is very important when trying to attract customers to your site.’


What are your favourite features of Moonfruit’s website builder?

‘One of my favourites is the ability to easily change the images and design on the homepage. As an online shop, I need to be able to market products that are relevant to different occasions, such as Father’s Day and Valentine’s Day, and using Moonfruit means I can quickly change the photos on the front page accordingly. I also really like the usability of the online shop feature as I can effortlessly add and remove products when I need to.’


How would you sum up your Moonfruit site in five words?

‘Essential to my online business.’



What do you think of Literary Emporium’s website and products? Let us know your thoughts below. And if you fancy having your site crowned Site of the Month, June’s Group of the Month is ‘Website Beginners’ – so if you’re new to Moonfruit and are in the process of building your first site with us, get in touch.


Visit: or find Rio on Facebook, Twitter and Pinterest too.


Want to build a free website with Moonfruit? Go to our homepage to find out how.


Explore more:

How to: Create an online portfolio in 9 easy steps

April Site of the Month: Pinnell Productions

Savvy shops and sharing skills in the world of arts and crafts



Vicki Shiel
Editor at Moonfruit. Likes food and smoothies.

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