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The Great British Bake-off, Baking Made Easy, The Fabulous Baker Brothers – TV land is awash with cakes and baking at the moment and they’re no less in vogue in the real world.

It was with very little persuasion therefore that we decided to get to know our cake and baking community a little better in February as our Group of the Month. With so many of you, our research on the vital ingredients of a successful cake and baking website and business was a bit of a doddle. So here’s what we found...