However you want to segment your Facebook flock, this flexible targeting tool is your friend.
Fri, 29 Nov 2013
Fri, 29 Nov 2013, 10:20
Wed, 27 Nov 2013
Wed, 27 Nov 2013, 15:06
Fri, 22 Nov 2013
Fri, 22 Nov 2013, 11:02
With its set layout and pale blue colour scheme, you might think there isn’t a great deal you can do with the design of your Facebook page. And you’d be right. What you can do, however, is bring it to life with images that show off who you are and what you do.
Thu, 21 Nov 2013
Thu, 21 Nov 2013, 18:20
Nowadays most of us are familiar with using Facebook to keep in touch with friends and family, but it’s a whole different kettle of fish when you pull on your brand mask and use the Pages functionality for business purposes.
Fri, 8 Nov 2013
Fri, 8 Nov 2013, 15:30
Likes, impressions, fans of followers … understanding the impact of your social media activity can be a little confusing at times. Facebook’s built-in analytics tool aims to demystify some of this noise, giving you meaningful insights into your online following. It gets the ‘thumbs up’ from us…
Wed, 5 Sep 2012
Wed, 5 Sep 2012, 16:46
This article by Eilene Zimmerman appeared in the New York Times on 25th July 2012. You can read the complete article here.
USE YOUR PERSONALITY Unlike larger businesses, small businesses can build on their personal relationships to end users, said Wendy Tan-White, chief executive of Moonfruit, which builds and supports e-commerce Web sites. She advises using a cover image for a business’s page that relates not only to the product or service but to customers, too.
Tue, 25 Oct 2011
Tue, 25 Oct 2011, 12:07
This article by David Cohen originally appeared in AllFacebook
One of the newest players in the Facebook storefront game reported a red-hot first two days.
ShopBuilder, launched by U.K.-based do-it-yourself website builder Moonfruit, officially launched October 19, and more than 4,500 storefronts went live within the first 48 hours, with 30 percent of those coming from the U.S., according to the company.
That large number suggests that Moonfruit simply extended existing clients’ web storefronts onto Facebook pages enabled for commerce. Then again, the 4,500 is dwarfed by the nearly 4.2 million websites that the vendor has been responsible for.
Moonfruit described ShopBuilder as an out-of-the-box e-commerce solution for Facebook, websites, and mobile, targeted toward small businesses and individuals.
ShopBuilder is also integrated with PayPal, allowing users to begin accepting funds via the payment platform immediately by registering an email address, without the need for a merchant account.
Moonfruit said integration with eBay and other online marketplaces will happen soon.
Here’s how Moonfruit describes ShopBuilder: The Moonfruit ShopBuilder automatically publishes your shop onto web, mobile, and into Facebook. You only have to set up your shop once.
It offers a mobile optimized checkout for phone shoppers integrated with PayPal. It allows you to push your products into your Facebook and Twitter stream. It allows your customers to like and tweet their browsing and buying habits. It can be designed and published by you like every other Moonfruit tool. It’s even free.
The free version of the application includes advertisements, while ad-free versions of the app cost money.
For the complete article, click here
Fri, 22 May 2009
Fri, 22 May 2009, 10:43
Members are people that have a relationship with your site, including their own login. They are users who have taken the step from being a visitor to signing up and creating their own account with you. Members can be advocates of your site and your services, along with helping you grow your site by telling other people about you (although they can also be detractors, so make sure you treat them nice!).