Tag - shopbuilder

Fri, 17 May 2013


Fri, 17 May 2013, 11:20

Services can use the online shop too!

We all know that e-commerce is the future (if not the here and now), but how exactly can you use an online shop when you don't have tangible, shippable products to sell? Here are some resourceful Moonfruiters doing just that.


Continue reading...

Tue, 7 Aug 2012


Tue, 7 Aug 2012, 12:18

Shipping and Stock Management Arrive!

This is the release that many of you have been waiting for. Not only have we improved shipping options for you, we have also squeezed in automatic stock management as well!

Up until now, our shipping provided basic functionality allowing users to set one price for domestic and one price for international shipping. While this still worked very well for a large number of our customers it was only the first step to providing more flexible and functional shipping options. So, with the new release, you can now add regions as well as a variety of shipping options to each of those regions. For example, you could set up two regions, UK and Ireland, both with sub-options, each with their own specific shipping costs: Next Day, 1st Class, 2nd Class, Courier etc for the UK, and Air, Surface, Express for Ireland. This can be repeated for other regions such as Europe, Rest of World etc.

More Flexible Shipping Options

As well as regions, we have also introduced shipping by price range and per item. Many of you asked if there was a way to offer free postage for goods purchased over a certain price level - well, now there is. You can now specify how much shipping will cost for a specific range e.g. From £0-£50 is £5 P&P, and From £50 onwards is £0.00 (free). This enables you to reward loyal or high spending customers.

Add to that ‘additional item’ shipping fees which provide you with more flexibility in passing shipping costs on to your customers- they can be charged for each additional item in their basket, e.g base shipping price £4.00 +£1.00 for each additional item.

Additional Item Shipping Control

Another of our big updates this release, is that we've also introduced the ability to automatically manage your stock. This was another big request from customers and we're now really excited to be able to provide this much needed feature. This works by specifying how many items you have of a specific item or product. If you are listing something that comes in a range of colours or sizes, you can also specify stock limits by colour or size e.g. 4 smalls, 3 mediums, 2 larges and 1 extra large. Once the item sells out in a specific size or colour, the option will still show in the drop-down, but with "Sold out" next to it.

Stock Management

We would love to hear how you are finding the new features and whether you feel this has made an impact on your shop. As always, we welcome your feedback in order to improve and develop the Moonfruit platform.

Stock Management - Email Notification

What's Next

We are still hard at work with the HTML5 functionality, but along the way we shall also be adding a new lightbox style pop up gallery, (similar to the product image gallery) which will allow for greater design flexibility when displaying the images on your sites.The lightbox style makes your image the main focus of the page, dimming out the background and allowing viewers to examine the image without distraction.

That's all for now folks, we are as ever, always keen to hear any suggestions from yourselves also, so do let us know if you have any feedback.

Mon, 25 Jun 2012


Mon, 25 Jun 2012, 16:22

New Facebook Layout

You may have noticed that Facebook have made changes to their appearance by adopting their 'Timeline' view across all aspects of the site. So, in order to keep the Facebook version of your shop looking amazing, we have made some changes to make the most of the updates.

MF Pop up Shop

Your shop categories will now show on the left hand side (instead of a drop down on the right hand side) for easier and clearer navigation. You will also notice that due to Facebook's changes, there is no longer the left hand side bar, simplifying the page.

MF Checkout

Along with these changes, we have improved our shop editor. You will have an improved previewing of your shop and the ability to add upload your shop icon directly from the editor.

Facebook Admin Shop

Overall, the new layout should improve user experience and therefore making it easier for your customers to purchase through Facebook.

5 Million... and counting!

We are delighted to announce that we have just passed 5 million sites built with Moonfruit. It's been a great 2012 and with our ShopBuilder being launched last November we have seen some fantastic businesses blossom. Our involvement with the Government's 'Business in You' campaign has brought Moonfruit to a new audience and being able to support so many small businesses has been wonderful.

5000000 sites

With our community's feedback, we have been able to add new and improved features to the Moonfruit product. Most recently, the much anticipated Mobile Editor was launched and has been very well received by all of you. Please keep giving us your thoughts and suggestions so that we can continue innovating and improving our product, and to provide you with the best tools possible for build and editing your websites. Don't forget, we still have the HTML 5 update to come later this year, so keep an eye out for any updates.

Mobile editor

Mobile shop

We would love to share with you some of the sites that have caught our eye this year. Please feel free to share your favourites in the comments below.

If you are new to Moonfruit, we have made it easier than ever to start building your site with our helpful tutorials. Don't forget to tell us about your site when you've built it by entering our Site of the Week over at our Moonfruit Facebook Page.

Wed, 16 May 2012


Wed, 16 May 2012, 10:28

Great News! Moonfruit acquired by Yell

Firsts things first. To all our wonderful customers, don't worry, we're not going anywhere! The Moonfruit you know and love will continue to be run by the Moonfruit team you know and love, but as part of a bigger group. Our product roadmap delivery will continue, and may even accelerate as Yell recognises the exciting things going on here and want to support and invest in that growth. And, as the team that founded Moonfruit, we'll be sticking around too and we are all really excited about what's to come both within Moonfruit and within Yell.

We founded Moonfruit in 1999 as a place to “share your passions” online. We wanted to democratise publishing on the web for small businesses and individuals. The last 12 years have flown by. Those of you who have followed our story know that like many small businesses before us, the path from startup to growth business has not always been a straight-forward one. The one thing we are sure of is this: it's our customers and community that have made us who we are and helped us grow rapidly in the past few years.

So far nearly 5 million websites and 230,000 shops have been built using Moonfruit. Over 500k people are currently using Moonfruit: 60% in the UK, 33% in the US and 7% in the Rest of the World. Millions more browse, transact and link to Moonfruit sites, together with our 18k twitter followers and 10k Facebook fans, the team here is proud to be part of the Moonfruit community.

We have been looking at the best way to accelerate providing our services to a bigger global SMB (Small Medium Business) audience and were heartened at the number of big SMB players in the US who became very interested in partnering with us. In fact so interested that they proposed "getting married" or I really should say, acquired (for those of you who have organised and negotiated around a wedding it's a similarly harrowing and joyful experience!)

So after discussion with several attractive and not so attractive suitors I'm very excited to announce we accepted a "proposal" from Yell Group and are excited to announce our marriage! Yell is a leading provider of digital services within the emerging local eMarketplace for consumers and SMBs across its operations in the UK, US, Spain and some countries in Latin America. Yell has 1.3m small business customers and earned £2bn in revenue in 2011, supported by 13,000 employees around the world and, most importantly for us, is an entrepreneurial corporate with the commitment to being a true global digital service provider which will better serve SMBs. Together we can provide better tools and services to help customers build and grow their businesses on web, mobile and social platforms.

Yell has made it very clear they are not just buying Moonfruit for its products and customers but for the Moonfruit team itself. There is a commitment to keep the team at Moonfruit together to continue innovating current and new digital products. Moonfruit will continue to run as a sub-brand of Yell.

We're committed to carry on providing an open and transparent service to our customers and to continue innovating with their input and support. With Yell’s resources and support behind us we will be able to provide additional services to help grow our customer businesses.

We love providing people with simple, design-led tools which allow anyone to create a great looking and effective website or shop. We've continued to listen to our customers and innovate our products. Our latest "light" ShopBuilder makes it super simple for small businesses to design, curate and publish an online shop simultaneously on the web, mobile and Facebook. And we're making our final steps to migrating fully to HTML 5. All our sites will render in HTML 5 on the iPad (for one) later in 2012, building on our mobile sites and Facebook shops which are already published in HTML 5.

We look forward to continuing our journey with you and helping your businesses flourish.

Many thanks

Wendy-Tan-White CEO and Co-Founder

PS. Here's what TechCrunch had to say about the Yell acquisition of Moonfruit

The Good Web Guide

The Good Web Guide asked Wendy Tan White, founder of Moonfruit, to share some of her favourite websites. See the article here.

Wendy Tan White is the founder and CEO of Moonfruit, a design-led DIY website builder company - "We do all the hard work so that you can be free to design your own website in just a few hours with no technical knowledge." Wendy's aim is to democratise the web and to this end, Moonfruit has just launched a Shopbuilder which means you can create your own shop which will publish to mobile and Facebook automatically. Since the launch in October 2011, over 60,000 shop sites have been developed and worldwide over 4 million websites have been created in the last 12 years, 1.5 million in the last 12 months. Wendy has won many awards but winning Entrepreneur of the Year at the CWT everywoman in Technology Awards in 2011 was a highlight.

As well as running Moonfruit, Wendy is mother to a 7-year-old and 4-year old. She lives in west London with Joe, her husband and the COO of Moonfruit.


Designers Guild - When my home feels neglected (as it frequently does), I make it feel better by treating it to something bright and colourful from this stylish homeware shop. An antidote to greige!

Tech Crunch - The site that has all the up-to-date news and stories on the tech world including start-ups and investing.

Reuters - Another site which is excellent for all news as well as tech news - and (declaration of interest coming up) it includes a regular blog by Joe White.

Water Forward - A simple idea to provide fresh water for 1 billion people who don't yet have access. You can easily donate $10 using social media and to spread the word.

The Kernel - Edited by Milo Yiannopoulos, this site publishes high-quality writing about the way technology is rapidly changing our lives and is not afraid of debate, comment and controversy!

Hsaba - My father is Burmese so this blog is one of the many that I follow to source recipes and chat about Burmese life and food.

Pinterest - This online pinboard helps you to organise your life and to share the things you love: recipes, kids, photos, crafts, storage, motivational words and much much more.

Shop Update: Product Variants

Since October last year the ShopBuilder has gone from strength to strength and our customers have now built over 135,000 shops. There are already 168,552 products on sale. As Leila mentioned in an earlier blog we have been taking your recommendations on board for which features you'd like to see next and Product Variants (Options) came top of the list. Thanks to your feedback, today we pushed out an update that now allows you to apply variations to all your products e.g colour, range, size etc.


To update your shop to use variants, you need to use the update tab on the Editor for each ShopBuilder section. If you've not done this before it's very straightforward. Go to your shop page whilst logged in, click the shop on the page so it's highlighted and then go to the Editor. Click on the Update tab and click on the Update widget button. And then Save your page. You'll need to do this for the four sections (Product Catalog, Product Detail, Shopping Cart and Sale Confirmation) which you can work through using the drop down on the toolbar.

ShopBuilder Update Tab
Getting the new updates is easy

Adding variations is also very easy. Go to your Product List on the Shop section and edit that product. You will now see a section in the middle called Product Options which allows you set up product options or variations up to a maximum of 50 per product.

Product Variants in Editor
How you set up variants within the Editor

So not only does this give you more flexibility over the products you sell, allow you to add one base product and offer a range of variations, but it also means, for example, that if you run a Standard account you can run a shop that offers up to 2500 different items or units for sale (50 products x 50 variations).

Product Variants in View
How your customers will see variants in action on your website

As with other features of the ShopBuilder, Product Variations will also appear on your Mobile Shop and your Facebook Shop (where they've been set up correctly).


Now, for the eagle-eyed amongst you, who spotted the bonus feature?

We managed to sneak in Duplicate a Product to the release. This will make it easier for our shop builders to easily copy a product which you can then modify or adapt as you see fit on your Product List. Using the Edit drop-down for each product you can quickly copy a product into your Product List.

Duplicate Product
Duplicating an existing product is now very simple

So, what's next?

Well, the next release is very exciting and will see our first version of the mobile editor going out the door. The editor will give you access to mobile version styling (colours) and include/exclude content from the mobile version. For those of you who consider mobile technology to be a key channel to visitors accessing your sites, this tool will give you more control. Obviously the HTML5 work will provide even greater benefits but that won't hit the streets until Q3.

So, what's next for the shop? We've had some great feedback from our customers and we now wish to find out what the next most important feature is for you to have added to the ShopBuilder. We have selected the next top 3 requested features that we keep hearing again and again, but we'd like to get more specific feedback on what we build next. So if you want to have your say on what shop feature you'd like to see developed next please cast your vote in our quick and simple survey. So, over to you.

Lastly, what we have fixed!

We fixed a number of bugs in this release, many of which were minor. The headline bug fixes were:

  • Google Webmaster Tools verification code is again being added to the HTML
  • You can now scroll again in edit mode across all supported browsers
  • Facebook Shop image popup gallery is now working correctly again

And that's another release.

Wed, 8 Feb 2012


Wed, 8 Feb 2012, 15:26

Shopbuilder Showcase

What a great year it's been. ShopBuilder was launched late last year and has been a great success. It's still very much in Beta but thanks to the feedback from our very awesome community, over the next few months, you should see even more requested updates.

As I've said before, we do listen to your feedback and sometimes your suggestions can take some time to develop, test and release. As an example, loads of you asked for shop variants as the next priority feature - we heard you! We are now in final testing and this should be in our February release, next week. If you have any questions or suggestions, please contact us via Twitter or Facebook. It's this kind of feedback that enables us to make our website building too easy for you to use.

Last year, after the blog launch, we showcased some of our nicest blogs. So, we thought it would be great to show off some of our ShopBuilder sites to help inspire you all. There are so many great shops that there's almost too many to choose from. But, here are some of our favourites. If you have a shop and would like us to take a look, please comment with your URL :)



Meli Jewellery