4 Social media marketing trends that will shape 2018

It’s the start of a new year, and by implementing new strategies for social media marketing, 2018 could be the year that your company takes its customer engagement to the next level.

Take a look at the top social media marketing trends set to dominate 2018:

1. Video content

Companies are continually stepping up their game when it comes to video content and in 2017, video went vertical. Creating vertical videos is a great way to show your customers that you’re considering their needs and most-used devices.

Top tip: Try creating a short, punchy video for your social media platforms in vertical format. When considering content, remember the internet loves all things cooking, comedic or cute.

2. Instagram Stories

Instagram Stories are huge right now, and it’s no wonder, as they’re a great way to engage new audiences. You can also use your Instagram story to show the people behind your brand, using a #takeover to give your company more authenticity.

Top tip: Have each of the teams at your company do a #takeover, videoing and photographing different parts of their daily process and adding it to the story for that day.

3. Live content

Live videos are an economical way to give your brand the appearance of spontaneity and authenticity, and are increasingly being embraced by brands all over.

Top tip: As a relatively recent content strategy, now is a great time to take advantage of live video and get ahead of competitors. Try out the Facebook live feature to live broadcast the latest news from your company.

4. User-generated content

Continually referred to on Facebook as the ‘video first’ phenomenon, user-generated content has seen a huge boom over the past year and will continue to grow over 2018.

Top tip: Set up a competition asking your customers to create the best image caption or gif relating to a product or service you provide. This is a great way to spread awareness of your brand and to get your customers involved.

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