So you want to create a website for your business. As a design novice, staring at a blank page can be daunting – and with so many decisions to be made, it’s hard to know where to begin. We’ve put together 4 questions to ask yourself as you get started on your web design journey, to help you to create a fantastic website (that gets results).
What is the aim of my website?
Define a purpose.
There are 3 main types of websites for small businesses:
- Brochure – Usually a static site including company services, information and contact page.
- Blog – Updated frequently, with shareable content.
- eCommerce – An online store selling products.
Is your main focus sales through your online store, or for prospective clients to contact you directly? This will depend on the type of business and whether you will be selling online, but make sure you define what you’re creating before you begin.
Who is my target market?
Create a clear message that appeals to your audience.
Your business website isn’t for you of course, it’s for your visitors. You’ll want to make sure your site design reflects your brand identity and appeals to your target market. We discuss how to create a marketing persona and grow your company brand here: Building your brand: An Introduction. Highlight why your visitors should come to you, and not your competition. You can find out more on how to define your messaging strategy here: 7 Important steps to successfully build your brand.
How can visitors contact me?
Check that your contact page is easily accessible.
This can be one of the most-visited pages of your site, so take the time to get it right. Most contact pages contain a phone number, contact form, and location. Long contact forms can be intimidating, so it’s usually best to go with the ‘less is more’ approach. According to a study by Quicksprout, one company saw a massive 120% conversion increase when reducing their form from 11 fields to just 4. Be selective – decide which are really necessary, and which can be left out.
Where will visitors access my website?
Test your user journey across a range of devices.
Make sure your mobile site layout is just as easy to navigate, for visitors on the go. Test on a few different devices. Note the user journey and loading times of your pages and use this to customise your mobile layout. Look at removing any content that while nice to look at on a wide screen, isn’t practical when loading on a phone.
Answering these questions should give you the knowledge to create an easy-to-navigate website that appeals to your audience, drives sales, and reflects your company message.