Establishing an Instagram aesthetic (and 6 accounts doing it right)

In order to showcase your brand and create the right first impression, it’s vital to develop a strong visual strategy. In this post we focus on social media platform Instagram, and how companies create a distinct and consistent aesthetic through their imagery and graphics.


Magazine | @i_d | Followers: 1.3m

i-D Magazine make the most of the platform’s 3-column grid layout. A single row can be used to tell a short visual story, show different angles of a product, or to display three photos from a specific editorial or collection.


Skincare | @aesopskincare | Followers: 347k

Skincare brand Aesop use colour to create cohesiveness across their feed. The earthy hues combined with jewel-like tones also help to convey a feeling of quality and modernity.


Womenswear | @asos_white | Followers: 29.8k

ASOS use white framing around images to create a crisp, clean look across their feed. You can use an app such as Instafit to frame and resize your images on different coloured backdrops.

Pam Pam

Footwear | @pampamlondon | Followers: 11.1k

The promotional graphics and announcements posted by footwear and clothing store Pam Pam are cohesive with the colours found across their product imagery. Canva is a great place to create Instagram graphics that are fully reflective of your brand identity.

Get The Gloss

Blog | @getthegloss | Followers: 39k

Get The Gloss publish branded quotes to their Instagram every 6th post, which is great for creating visual contrast when scrolling their feed. Maintain consistency by using the same layout and fonts across all posts.


Womenswear | @insidejigsaw | Followers:36.8k

Womenswear brand Jigsaw get particularly creative with their unique post layouts. Hand-drawn, geometric and abstract graphics can really take your content to the next level.  Overlap photos to tell a story, or to showcase a collection of products within one post.

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