Getting the most out of Twitter (and 3 accounts doing it right)

With hundreds of millions of users and over 500 million tweets being sent each day, it’s tricky to get yours seen by the right people and build real connections. In this post we reveal some powerful tools, features, and tips to maximise the time you spend on the Twitter platform and boost your social media presence.

Engage with fans

Use search to find people mentioning your business. Liking and retweeting your fans is a great way to build brand loyalty. Influencers in particular have a strong social following making them the ideal users to engage with. Through social media manager Buffer you can can pinpoint key influencers who follow and engage with you through their influencers report.

Pin a tweet

The Pin feature is often overlooked, but it’s a great way to showcase an event, an announcement, or a particularly well-performing tweet. Below, restaurant Franco Manca promote their new menu through a photo post showcasing some new dishes. To create some additional buzz around the launch, they ask fans to retweet their post for the chance to win a free meal. Pinning the post to the top of their Twitter page gives even more exposure to the competition, as well as their new menu.

Franco Manca

Start a conversation

Host a Twitter chat to start engaging with followers. Twitter chats usually follow a Q&A format and are based on a specific topic. A discussion through Twitter is a great way to start building a sense of community around your brand. Create a unique hashtag for your chat so people can follow your discussion as it happens.

Try search operators

Use operators to search Twitter more efficiently. Operators can help you to monitor when you’re mentioned, discover relevant content to share, and find people who could be interested in your product or service. Find tweets sent from a certain account (photography from:Moonfruit), to another account (photography to:Moonfruit), tweets with videos (photography filter:videos), and even search for buying signals (“anyone recommend” wedding photographer). You can also use the Twitter advanced search tool which provides the same options as search operators in a single form.

Post multiple images

Multiple image posts are perfect for showcasing event or product details – for example set lists, the launch of a new collection, or images from a series. More images mean more share-worthy content in one post, making these tweets a great way to boost engagement. Below, music festival Lovebox use multiple image posts to share photos from across the weekend.

Lovebox

Schedule your tweets

Setting aside 15-30 minutes each morning to schedule tweets through a platform such as Buffer or Hootsuite is a quick, distraction-free way to implement your Twitter strategy. Through Buffer you can create a posting schedule dependant on what times give you most engagement, create and add new tweets to your scheduling queue, and analyse the results – all from a single dashboard. Buffer can also manage your Facebook, Instagram, Google, Pinterest and LinkedIn pages – helping you to stay consistent across all your social channels.

Try out Stickers

Stickers are a great way to elevate your image posts with a shot of creativity and individuality. They are available under a number of categories, from popular phrases to food and drink. When you add a sticker, it also works like a standard hashtag. The post will be added to that specific sticker feed – helping to boost your reach even further.

Create an aesthetic

Just like Instagram, creating a consistent visual brand on Twitter can help you stand out from the crowd and ensure your posts are instantly recognisable. Makeup and skincare brand Glossier use red and pink hues to create a feel of cohesiveness on their Twitter page below.  Using a consistent palette for all your marketing materials and placing your company name on graphics helps to reinforce your brand identity. Graphic design software Canva is great for creating standout on-brand images to share across your social channels.

Glossier

Optimise your tweets

Tweet Better helps you to create quality, share-worthy tweets. Submit your draft tweet and the software will instantly quality check the post, as well as suggest things you can do to improve it. You can view and analyse the results of your Twitter activity directly through Twitter’s Analytics tool. Tracking impressions and engagement provides a better understanding of your best performing tweets so you can further optimise the content and schedule of your future tweets.

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