SEO Basics: How to (naturally) integrate keywords into your website

So you’ve decided on some relevant key phrases for your pages, but how about integrating them into your website? In this post we show you how to naturally add keywords to your web pages to boost your search engine ranking and drive visitors to your site.

Meta tags

Meta tags are snippets of text placed in the html of a webpage and are used to describe a pages content. When integrating keywords, the meta tag to pay close attention to is the title tag. The title tag will appear in three places – the browser tab, the search engine results page (as a hyperlink), and when the page is shared on social media. For this reason, you’ll want to create a naturally flowing title tag for each of your pages that subtly incorporates your keywords and accurately describes the page content.

A title tag is usually made up of two parts – your specific page name (describing your page content) and the website name (or company name). It is often separated with a pipe (|) or dash. A good homepage title tag will describe your website as a whole, e.g. Boutique hotel in Greenwich | The Park Hotel. Other page titles should include keywords specific to the page content, for example pages dedicated to an individual service your company offers, e.g. Wedding venue in Greenwich | The Park Hotel.

Page copy

Great content can really help you make a dent in the SEO world. Content marketing and SEO have slowly but surely come together, and in many ways now overlap. Backlinko ran a study analysing over 1 million Google Search results and found that longer content ranked higher in Google’s search results – the average Google first page result containing 1,890 words. Long form content is great for SEO, and gives you the opportunity to incorporate your keywords much more naturally.

Write with your chosen page keywords in mind – but rather than write a few keyword-stuffed paragraphs and hoping for the best, focus instead on creating compelling, quality content your visitors will actually want to read and share. Header tags no longer have the same weight as they once did since the shift towards semantic search. Experts advise keeping keyword density in the 3-5% range, and to focus on the entire page rather than h1 tags specifically.

Internal links

Internal links are links that target another page of the same website. Google has stated that “the number of internal links pointing to a page is a signal to search engines about the relative importance of that page.” For this reason, internal links could well be used to rank even better in search results. 

Integrate your keywords into hyperlinks when linking from page to page. You can even set up breadcrumb links – which not only help search engines understand how your site is structured but also boost user experience when navigating your website.

Now that you know how to integrate your keywords seamlessly into your site content, it’s time to measure your success! Check out our step by step guide to setting up Google Analytics for your Moonfruit website.